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The Online Estate Agents

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Comparing Traditional and Online Estate Agents

Published: Sunday, 17th June 2012

Not surprisingly, the number one question we get asked is "how are you different from a local estate agents?"

That's actually a very easy question to answer:  the only real difference between us and a traditional agent is that we don't conduct the viewings.  But then again, it's often the case that a high street estate agency will send viewers unaccompanied and sometimes sellers will request they do the viewings themselves anyway.

The only other minor differences are that we, as online estate agents, don't have a local window display or advertise in the local paper.  However, since an estimated 97% of buyers look mainly online to find their next property is this really much of a disadvantage?

Also, it's widely known that the main reason local agents use newspaper advertising is to attract sellers not buyers!  Often people will look in the local property section before they put their house on the market, so they can get an idea of who to use.  If an agent isn't there then they're less likely to be chosen. 

So agents advertise in the local papers at great cost so they can be spotted by sellers.  Meanwhile buyers go to Rightmove or Zoopla, etc, to find their next property and then call up the agent to make enquiries.

The advertising fees are, of course, passed on to their clients through higher commission charges - this means that, as their client, you would effectively be paying for the agency's advertising campaign!

Beyond that there's very little difference.  It might also be useful to say what we are doing for our sellers, as well as marketing them on Rightmove and all the major portals:

  • we include photos, floorplans and For Sale boards as standard in all our listing packages
  • we value your property
  • we book in viewings and get feedback afterwards
  • we negotiate for you
  • and once you've accepted an offer we progress the sale for you all the way until completion


Something else we find our clients value very much is that our marketing is much more flexible than most high street agents.  As an online estate agent we're not trying to catch people out - we value our reputation and want our clients to be happy.


For this reason our contracts are multi-agency as standard.  Clients also benefit from our "flexible marketing", so that if they need to come off the market for a period of time they can do and can go back on at any time without any extra costs.


Find our more about how online estate agents work and decide whether this is the right way for you to sell your property.  Give us a no-obligation call on 01235 250789 and quote OEA176 for a £25 discount - we'll have a chat, answer your questions and then let you decide if we're the answer you're looking for.


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